The Arizona Small Business Development Center Network is proud to have played a role in the success of Tender Hearts Senior Care, whom they nominated for their 2012 Success Award, presented to owners Rick and Debra Judy on March 29th at the State Capital Building in Phoenix.
Rick and his wife, Debra left successful careers in property management (Rick) and nursing (Debra) in the Los Angeles area to move to Prescott. The move went well, but the couple soon found themselves faced with special needs challenges by their ageing parents. After failing to find the services that they and their parents required, the Judy’s decided to start a non-medical in-home care business to serve other families with similar needs.
Tender Hearts Senior Care opened in 2007. According to Rick, the company places mature, caring people into the homes of seniors to assist them with the non-medical challenges of daily living so that they can stay in their own homes as long as possible. “A lot of older people need some help with daily chores like cooking, making the bed, getting to the grocery store or personal care and they don’t want to go to an assisted living facility,” he explained.
The AZSBDC is a high-impact program that facilitates small business growth, job and capital creation and economic recovery throughout Arizona. Rick Judy met Yavapai College SBDC Business Analyst Fred Kennedy when he took a finance and accounting class at the college. Rick’s new business was at a point where it needed higher-level attention and Kennedy agreed to help. He assisted Rick with accounting, capital formation and strategic planning, and he now plays a supporting role as Tender Hearts continues to grow.
“I call Fred whenever I have a question or need,” Rick said. “His insights and advice are invaluable.” The Judy’s recently acquired a competitor to expand a related company, Tender Hearts Transportation Services, which they started in 2009. Kennedy was called in to discuss refinancing options. “He saved us a lot of money.”
Today, Tender Hearts employs 225 people, including office staff and service providers, has offices in Prescott and Sedona, and has furnished services to about 1,500 clients in Yavapai and Coconino County. Sales in 2011 reached $2.79 million and expansions are planned for Williams, Flagstaff and Payson.









